Summer Safety Campaign kicks off with free helmets and Frosties

Riding a bike is a rite of summer passage for kids everywhere, but with it comes the need to be safe.

The 6th annual Summer Safety Campaign, a partnership between the Niagara Regional Police Service (NRPS) and local Wendy’s restaurants, is returning this year to promote safety and encourage positive interactions between youth and police.

And according to, “Wearing a helmet can decrease the risk of head injuries by about 85 per cent and facial injuries by about 65 per cent among bicyclists.”

As part of the campaign, officers will reward children with Frosty coupons when they observe safe summer behaviour, such as wearing a bicycle helmet.

The campaign kicks off Tuesday, July 9, at 11 a.m. at three Wendy’s locations:

  • 165 Garrison Road in Fort Erie
  • 8279 Lundy’s Lane in Niagara Falls
  • 124 Hwy. 20 East in Pelham

Children up to 13 years old can receive a free bicycle helmet, courtesy of Wendy’s, while supplies last.

A total of 500 helmets will be distributed across the three stores, along with free Frosties.

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